Showcase Your Newest Product or Service
This is your chance to show off! As customers are very visual, photos and videos are easier to relate to than simple descriptions. This gives you the opportunity to share new products or services instantly and discover your customer’s initial reaction.
Go Deeper Than the Surface
The simplicity of Instagram may tempt you to only share photos without adding a caption, much like a photo album. Instagram gives your brand the opportunity to show more than just products and services available on your company website. Show the world you are more than just a brand, but a lifestyle.
Give Your Brand Personality
When growing your brand on Instagram, try not to take your brand too seriously. Whether whimsical, cheeky, adventurous or geeky, let it shine through in the style of your photos. See your product through your customer’s eyes. Share real life customer photos and find ideas that you may have never discovered on your own.
Your customers keep you in business, this is your chance to return the favor. Share exclusive offers and sneak peeks of new products on your feed. Many businesses offer deals via coupon codes or discounted prices available only to loyal fans and followers.
Your business Instagram account should be professional, but that does not mean it has to be stuffy. Show fans a different, more personal side of your business.