5 Tips to Improve Your Startup


Starting your own business can be the ride of your life.  There are lots of parts and pieces in the beginning, and it’s easy to get caught up in all the details and forget about the big picture. Remember to focus on the things that can make or break a startup.  Here are 5 tips for the startup newbie:

1. Make research your best friend

Learn everything there is to know about your business and others like it.  Proper research will allow you to be better than the rest, and make informed business decisions that can help your business soar.

2. Be financially reserved

You don’t need a flashy office if you can’t afford staff or vital equipment.  Know what is most important to the future of your business. Invest your money in growing and not just in keeping up appearances. 

3. Set yourself apart

Knowing what sets you apart from your competitors and capitalize on it. It’s all in the details.  Your customers will take notice when you play to your strengths. Make an experience, not just a sale.

4. Know when to ditch a failing tactic

You wouldn’t continue to use a broken microwave, why use business tactics that are outdated or broken. Knowing when to cut your losses or make major changes can be the smartest business decision you will ever make. Remember that ditching a failing tactic may include firing an employee or even a client.

5. Don’t do it alone

Seek out mentor relationships such as small business incubator to improve your likelihood of success. The best way to recognize where you need help is to have someone point it out. Business incubators can aid your business in the more difficult choices. Getting outside opinions can also reduce the emotion of making those decisions.

Kenneth Cody Gray
Public Relations & Marketing Coordinator
Business Innovation Center

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