The business of growing business

About half of small businesses fail within the first five years. Facing a 50/50 shot of survival, they need resources and guidance to help them succeed, and that’s where business incubators come in.

PANAMA CITY — Chris Josten took a risk when he began Curiosity Marketing. The move to independence would take him from a position as creative director at another firm into uncertainty as the owner of his own business.

Fortunately for Josten, his venture took hold.

“When we first started Curiosity, we were very successful right out of the gate, but we needed some help as we started our expansion,” Josten said.

That’s when he approached Pam Kidwell, director of the Business Innovation Center at Gulf Coast State College (GCSC).